The White Rabbit Method: A Research-Backed Guide to Transforming the Client Experience, Building Loyalty and Rediscovering the Meaning in Your Work
The White Rabbit Method: A Research-Backed Guide to Transforming the Client Experience, Building Loyalty and Rediscovering the Meaning in Your Work Previously published as The White Rabbit Method by Alicia Anne Taylor. What if the most important part of a beauty treatment is not the treatment itself? A client experiences your salon through an entire nervous system. She notices the welcome, the atmosphere, the lighting, the sound, the scent, the consultation, your touch, and whether you truly listened—even when she cannot explain why an appointment felt exceptional or disappointing. The White Rabbit Method is a fascinating, research-backed guide to the client experience. Drawing on neuroscience, behavioural research and real salon experience, Alicia Anne Taylor explores how clients consciously and subconsciously perceive your salon and treatments—and shows how apparently small details can build trust, improve retention and create an experience people genuinely want t...